Lunnoa GmbH

Lunnoa Automate — SEO / GEO / AEO Audit

7 July 2026 · Prepared by Claude

This is a same-day re-run of the audit performed earlier today. A fresh spot-check of the homepage and the /solutions/manufacturing link found no changes. Correction from the earlier version of this report: robots.txt and sitemap.xml are NOT actually empty — the automated fetch tool used for this crawl fails to render non-HTML/XML content and returned blank pages for both, which was incorrectly reported as a technical SEO gap. Both files were manually confirmed to exist. lunnoa.com combines a strong content foundation with a couple of remaining fixable gaps. Named founders with credible finance-industry backgrounds, specific ROI statistics on every industry use case, and a detailed AI-transparency disclosure via the Swiss Made Software +AI certification give the site unusually strong GEO signal for its age. The one confirmed, unresolved issue is the "Manufacturing" solution link, which still 404s from the footer navigation on multiple pages.

Combined SEO / GEO / AEO score

Full-site audit crawl of lunnoa.com — 13 pages reviewed. Score revised after correcting a false robots.txt/sitemap finding.

Crawled 7 Jul 2026

Overall SEO health

  • SEO80

    robots.txt/sitemap confirmed present; broken footer link still unresolved

  • GEO80

    Excellent E-E-A-T; missing social entity links

  • AEO60

    FAQ pattern proven on Pricing only

All 13 URLs re-checked. robots.txt and sitemap.xml findings corrected below after manual verification.

Pages audited
URLPage TypeNotes
https://lunnoa.com/HomepageRich content, motion assets, use-case carousel, partner logos
https://lunnoa.com/aboutAbout / TeamNamed founders + team, company timeline, strong E-E-A-T
https://lunnoa.com/pricingPricingDetailed tiers, comparison table, FAQ section (good AEO candidate)
https://lunnoa.com/solutions/private-equitySolution (industry)4 detailed use cases with ROI stats
https://lunnoa.com/solutions/bankingSolution (industry)4 detailed use cases with ROI stats
https://lunnoa.com/solutions/real-estateSolution (industry)3 detailed use cases with ROI stats
https://lunnoa.com/solutions/insuranceSolution (industry)3 detailed use cases with ROI stats
https://lunnoa.com/solutions/manufacturingSolution (industry)CONFIRMED BROKEN — linked in footer nav but returns no content (404)
https://lunnoa.com/book-a-callContact / BookingFunctional booking flow, mailto fallback
https://lunnoa.com/swiss-madeTrust / CertificationDetailed AI transparency disclosure — strong GEO trust signal
https://lunnoa.com/imprintLegalNAP data present: address, phone, email, register no.
https://lunnoa.com/robots.txtTechnicalCONFIRMED present — earlier "empty" finding was a crawl-tool false positive
https://lunnoa.com/sitemap.xmlTechnicalCONFIRMED present — earlier "empty" finding was a crawl-tool false positive

Technical, content, and structured-data signals — corrected after a false robots.txt/sitemap finding was traced back to a crawl-tool limitation.

Technical on-page

1 fail2 warning9 pass

  • Title tags

    Homepage title is just "Lunnoa Automate" — no primary keyword. Inner pages follow a good "Page | Lunnoa Automate" pattern.

    Warning

  • Meta descriptions

    Present on every page audited, 150-160 chars, keyword-rich and specific.

    Pass

  • Heading hierarchy

    Single clear H1 per page with logical H2/H3 structure beneath.

    Pass

  • URL structure

    Clean, readable, keyword-relevant paths with no parameter bloat.

    Pass

  • Canonical tags

    Present on every page, self-referencing with trailing slash.

    Pass

  • robots.txt

    Confirmed present at lunnoa.com/robots.txt. An earlier automated check reported this as empty due to a tool limitation rendering non-HTML content — corrected after manual verification.

    Pass

  • sitemap.xml

    Confirmed present at lunnoa.com/sitemap.xml. Same tool limitation as robots.txt caused the earlier false-empty result.

    Pass

  • Mobile viewport meta

    Correctly configured on every page fetched.

    Pass

  • Image alt text

    Hero/OG images have alt text; many in-body images (partner logos, feature icons) render without it.

    Warning

  • Internal links

    Strong cross-linking with descriptive anchor text throughout.

    Pass

  • Open Graph / Twitter Card

    Fully configured on every page — og:title, og:description, 1200x630 og:image with alt text, twitter:card=summary_large_image.

    Pass

  • Broken internal link

    Still linked in footer nav on About, Pricing, and all solution pages, still returns no content (404). This is the one confirmed, unresolved technical issue.

    /solutions/manufacturingFail

Content quality

1 fail1 warning3 pass

  • Word count / depth

    Solution pages carry 3-4 fully-written use cases each — well above the 500-word threshold.

    Pass

  • Keyword signals

    Primary topics clearly and consistently established across pages.

    Pass

  • Content freshness

    About page and Imprint show dates; most other pages carry no visible publish/update date.

    Warning

  • Readability

    Scannable with subheadings, short paragraphs, checkmark lists, and stat callouts.

    Pass

  • Blog / resources content

    No blog, resource hub, or article section found anywhere in navigation or the crawl.

    Fail

Structured data

  • Schema markup (JSON-LD)

    Could not be directly verified — the automated fetch method strips raw HTML/JS-rendered content, the same limitation that caused the robots.txt/sitemap false positive. Recommend running Google's Rich Results Test to confirm Organization/Product schema.

    Info

GEO measures how likely AI-powered search engines like Perplexity, ChatGPT Search, and Gemini are to find, trust, and cite this site when synthesizing an answer.

GEO signal strength across five dimensions

Scored 1-5 from the full-site crawl; 5 = exemplary, 1 = missing. Technical GEO revised up after confirming robots.txt/sitemap are present.

E-E-A-T assessment

1 fail1 warning3 pass

  • Author / team information

    About page names real people with photos, titles, and specific backgrounds (e.g. "Saša Kelebuda, Founder", "ex-Partners Group operators").

    Pass

  • About page depth

    Explains founding story, product timeline by quarter, and the specific problem being solved for finance operators.

    Pass

  • Contact information

    Full NAP present on the Imprint page: Albulastrasse 6, 8200 Schaffhausen, Switzerland, +41 76 338 35 16.

    Pass

  • Trust signals

    Swiss Made Software +AI certification, AWS Startup Programs badge, and 7 named partner logos are present. No client testimonials or press mentions were found.

    Warning

  • Social / entity links

    No links to LinkedIn, X/Twitter, or other social profiles were found in the footer or elsewhere.

    Fail

Content for AI synthesis

1 warning4 pass

  • Factual density

    Every use case carries specific, citable statistics (ROI %, hours saved/month, time to production) — exactly what generative engines prefer to cite.

    Pass

  • Clear claims up top

    Each page opens with a plain-language value statement before any marketing fluff.

    Pass

  • Source citation

    Content makes internal claims but does not cite external authoritative sources (e.g. no links to Basel III/DORA regulatory text despite naming them).

    Warning

  • Comprehensiveness

    Solution pages are thorough per industry, covering challenge, mechanism, and outcome for each use case.

    Pass

  • Entity clarity

    Brand name used consistently as "Lunnoa Automate" (product) and "Lunnoa GmbH" (legal entity) throughout.

    Pass

Technical GEO

2 pass

  • HTTPS

    Site is fully served over HTTPS.

    Pass

  • Crawlability

    Pages render cleanly as server-delivered HTML with no apparent JS-only blocking, and robots.txt/sitemap.xml are both confirmed present (earlier empty finding was a tool false positive).

    Pass

  • Structured data depth

    Unverifiable via this audit method — worth confirming Organization and FAQPage schema given how citation-ready the content already is.

    Info

AEO measures how well content is structured to win featured snippets, People Also Ask boxes, and voice search results.

Featured snippet eligibility

1 warning2 pass

  • Direct-answer paragraphs

    The Swiss Made Software +AI page opens with a clean, quotable definition. Most other pages lead with a headline + supporting sentence rather than a snippet-ready 40-60 word answer.

    Warning

  • List content

    Bulleted feature/benefit lists used throughout — good raw material for list snippets.

    Pass

  • Table content

    The Pricing page has a full side-by-side plan comparison table — a strong candidate for a table-format snippet or AI Overview citation.

    Pass

Structured answer formats

1 fail2 warning

  • FAQ content & schema

    A genuine FAQ section exists on the Pricing page with question-phrased headings, but it is the only FAQ found site-wide, and FAQPage schema could not be confirmed.

    Warning

  • HowTo schema / step content

    No step-by-step "how it works" formatted content or HowTo schema was found.

    Fail

  • Question-phrased headings

    Only the Pricing FAQ uses natural question phrasing; solution pages use statement headlines instead.

    Warning

Voice search readiness

2 warning1 pass

  • Conversational language

    Copy is professional but direct and plain-spoken, which reads reasonably well for voice/conversational queries.

    Pass

  • Long-tail question coverage

    Without a blog or FAQ hub, long-tail industry-specific questions aren't directly targeted, even though the underlying content exists in prose form.

    Warning

  • Local / NAP signals

    NAP is present on the Imprint page but not reinforced with LocalBusiness schema or a dedicated locations/contact page.

    Warning

Nine remaining fixes, scored on effort vs. impact, plus a tabulated priority list. The robots.txt/sitemap item from earlier versions of this audit has been removed — it was a false positive.

Priority actions scored on effort vs. impact

SEOGEOGEO/AEOAEO/GEOAEO
Same items, tabulated with explicit priority
PriorityIssueDimensionEffortImpact
CriticalFix broken /solutions/manufacturing footer linkSEOLowMedium
HighAdd social profile links to footerGEOLowMedium
HighVerify Organization/Product/FAQPage JSON-LD schemaGEO/AEOMediumHigh
HighBuild a blog/resources section for long-tail contentAEO/GEOHighHigh
MediumRewrite homepage title tag with a primary keywordSEOLowMedium
MediumExpand the Pricing-page FAQ pattern to other pagesAEOMediumMedium
MediumAdd alt text to in-body imagesSEOLowLow
Quick WinAdd client testimonials or press mentionsGEOLowMedium
Quick WinAdd visible publish/update datesSEOLowLow
RecommendationDo nowEffort: SOwner: Web / DevOps

Fix the broken /solutions/manufacturing footer link

This link appears in the footer across About, Pricing, and every solution page but returns no content. Either publish the page or remove the link — it wastes crawl budget and creates a dead end for visitors. This is now the single confirmed critical issue on the site.

RecommendationDo nextEffort: MOwner: Marketing

Extend the Pricing FAQ + comparison-table pattern sitewide

The Pricing page already has genuinely good AEO assets: a question-phrased FAQ and a full plan comparison table. Replicating that pattern on About and each Solution page would meaningfully lift AEO readiness without new research.

RecommendationDo nextEffort: SOwner: Marketing

Add social profile links to the footer

No LinkedIn, X/Twitter, or other social profile links were found anywhere on the site. Adding them strengthens the brand entity graph AI search engines use to cross-reference a company.

“

GEO and AEO are emerging disciplines: this site's factual density and named-author content already give it a head start most competitors won't have.

”
SEO / GEO / AEO Audit Skill