Lunnoa Automate — SEO / GEO / AEO Audit
Correction to the 8 Jul 2026 audit, based on live browser verification supplied by the site owner (thank you). The earlier finding that /solutions/manufacturing is a "broken footer link appearing site-wide" was wrong: Manufacturing was removed from solutions.json and footer.tsx in commit 79b34b5 ("chore: simplification") on 5 July 2026. No page on the live site links to it today — homepage, Pricing, About, and every Solutions page footer all show the same four industries (Private Equity, Banking, Real Estate, Insurance). My automated crawl on 7-8 Jul appears to have hit a stale or cached deploy that still contained the old footer. One part of the original finding does hold up: /solutions/manufacturing itself still resolves to a genuine custom 404 ("Solution not found") in a real browser — confirmed by the site owner, not just an artifact of my fetch tool's inability to render JavaScript. But since nothing currently links to it, this is an orphan URL (crawl hygiene / stale backlink risk), not a critical broken internal link. Severity is downgraded accordingly.
Combined SEO / GEO / AEO score
Full-site audit crawl of lunnoa.com — 13 pages reviewed. SEO revised up slightly after downgrading the manufacturing-link severity.
Overall SEO health
- SEO84
Footer nav confirmed clean site-wide; /solutions/manufacturing is an orphan 404, not a live broken link
- GEO80
Excellent E-E-A-T; still no social entity links in footer
- AEO60
FAQ pattern still proven on Pricing page only, not yet extended
All 13 URLs re-checked. The /solutions/manufacturing row below is corrected following live browser verification by the site owner.
| URL | Page Type | Notes |
|---|---|---|
| https://lunnoa.com/ | Homepage | Rich content, motion assets, use-case carousel, partner logos |
| https://lunnoa.com/about | About / Team | Named founders + team, company timeline, strong E-E-A-T |
| https://lunnoa.com/pricing | Pricing | Detailed tiers, comparison table, FAQ section (good AEO candidate) |
| https://lunnoa.com/solutions/private-equity | Solution (industry) | 4 detailed use cases with ROI stats |
| https://lunnoa.com/solutions/banking | Solution (industry) | 4 detailed use cases with ROI stats |
| https://lunnoa.com/solutions/real-estate | Solution (industry) | 3 detailed use cases with ROI stats |
| https://lunnoa.com/solutions/insurance | Solution (industry) | 3 detailed use cases with ROI stats |
| https://lunnoa.com/solutions/manufacturing | Orphan URL (removed solution) | CORRECTED: intentionally removed from solutions.json and footer.tsx on 5 Jul 2026 (commit 79b34b5). No longer linked from any page. URL itself still 404s in-browser if reached directly — orphan page, not a live navigation defect. |
| https://lunnoa.com/book-a-call | Contact / Booking | Functional booking flow, mailto fallback |
| https://lunnoa.com/swiss-made | Trust / Certification | Detailed AI transparency disclosure — strong GEO trust signal |
| https://lunnoa.com/imprint | Legal | NAP data present: address, phone, email, register no. |
| https://lunnoa.com/robots.txt | Technical | Present per prior manual confirmation; not independently re-verifiable by this crawl tool |
| https://lunnoa.com/sitemap.xml | Technical | Present per prior manual confirmation; no /solutions/manufacturing entry found in the live sitemap |
Technical, content, and structured-data signals. The internal-link finding below is corrected following live browser verification by the site owner.
Technical on-page
- Warning
Title tags
Homepage title is still just "Lunnoa Automate" — no primary keyword. Inner pages follow a good "Page | Lunnoa Automate" pattern. Not yet fixed.
- Pass
Meta descriptions
Present on every page audited, 150-160 chars, keyword-rich and specific.
- Pass
Heading hierarchy
Single clear H1 per page with logical H2/H3 structure beneath.
- Pass
URL structure
Clean, readable, keyword-relevant paths with no parameter bloat.
- Pass
Canonical tags
Present on every page, self-referencing with trailing slash.
- Pass
robots.txt
Confirmed present at lunnoa.com/robots.txt; this automated crawl tool cannot render non-HTML content directly.
- Pass
sitemap.xml
Confirmed present at lunnoa.com/sitemap.xml. Owner-verified: contains no /solutions/manufacturing entry.
- Pass
Mobile viewport meta
Correctly configured on every page fetched.
- Warning
Image alt text
Hero/OG images have alt text; many in-body images (partner logos, feature icons) still render without it.
- Pass
Internal links
Strong cross-linking with descriptive anchor text throughout. Footer nav confirmed clean and consistent across homepage, Pricing, About, and Solutions pages.
- Pass
Open Graph / Twitter Card
Fully configured on every page — og:title, og:description, 1200x630 og:image with alt text, twitter:card=summary_large_image.
- /solutions/manufacturingWarning
Orphan URL
CORRECTED: this is not a live broken internal link. Manufacturing was intentionally removed from solutions.json and footer.tsx on 5 Jul 2026 (commit 79b34b5); no page currently links here. The URL itself still returns a genuine custom 404 ("Solution not found") if reached directly via an old bookmark, external backlink, or stale sitemap/index entry — worth a 301 redirect or Search Console cleanup, but this is crawl hygiene, not a site-navigation defect.
Content quality
- Pass
Word count / depth
Solution pages carry 3-4 fully-written use cases each — well above the 500-word threshold.
- Pass
Keyword signals
Primary topics clearly and consistently established across pages.
- Warning
Content freshness
About page and Imprint show dates; most other pages carry no visible publish/update date.
- Pass
Readability
Scannable with subheadings, short paragraphs, checkmark lists, and stat callouts.
- Fail
Blog / resources content
Still no blog, resource hub, or article section found anywhere in navigation or the crawl.
Structured data
- Info
Schema markup (JSON-LD)
Still not directly verifiable via this crawl method. Recommend running Google's Rich Results Test to confirm Organization/Product schema.
GEO measures how likely AI-powered search engines like Perplexity, ChatGPT Search, and Gemini are to find, trust, and cite this site when synthesizing an answer.
GEO signal strength across five dimensions
Scored 1-5 from the full-site crawl; 5 = exemplary, 1 = missing. Unchanged from last week.
E-E-A-T assessment
- Pass
Author / team information
About page names real people with photos, titles, and specific backgrounds (e.g. "Saša Kelebuda, Founder", "ex-Partners Group operators").
- Pass
About page depth
Explains founding story, product timeline by quarter, and the specific problem being solved for finance operators.
- Pass
Contact information
Full NAP present on the Imprint page: Albulastrasse 6, 8200 Schaffhausen, Switzerland, +41 76 338 35 16.
- Warning
Trust signals
Swiss Made Software +AI certification, AWS Startup Programs badge, and 7 named partner logos are present. Still no client testimonials or press mentions found.
- Fail
Social / entity links
Still no links to LinkedIn, X/Twitter, or other social profiles anywhere in the footer or elsewhere — unresolved from last week.
Content for AI synthesis
- Pass
Factual density
Every use case still carries specific, citable statistics (ROI %, hours saved/month, time to production) — exactly what generative engines prefer to cite.
- Pass
Clear claims up top
Each page opens with a plain-language value statement before any marketing fluff.
- Warning
Source citation
Content makes internal claims but still does not cite external authoritative sources (e.g. no links to Basel III/DORA regulatory text despite naming them).
- Pass
Comprehensiveness
Solution pages remain thorough per industry, covering challenge, mechanism, and outcome for each use case.
- Pass
Entity clarity
Brand name used consistently as "Lunnoa Automate" (product) and "Lunnoa GmbH" (legal entity) throughout.
Technical GEO
- Pass
HTTPS
Site is fully served over HTTPS.
- Pass
Crawlability
Pages render cleanly as server-delivered HTML with no apparent JS-only blocking; robots.txt/sitemap.xml both confirmed present per last week's manual check.
- Info
Structured data depth
Still unverifiable via this audit method — worth confirming Organization and FAQPage schema given how citation-ready the content already is.
AEO measures how well content is structured to win featured snippets, People Also Ask boxes, and voice search results.
Featured snippet eligibility
- Warning
Direct-answer paragraphs
The Swiss Made Software +AI page opens with a clean, quotable definition. Most other pages still lead with a headline + supporting sentence rather than a snippet-ready 40-60 word answer.
- Pass
List content
Bulleted feature/benefit lists used throughout — good raw material for list snippets.
- Pass
Table content
The Pricing page has a full side-by-side plan comparison table — a strong candidate for a table-format snippet or AI Overview citation.
Structured answer formats
- Warning
FAQ content & schema
A genuine FAQ section still exists on the Pricing page with question-phrased headings, but it remains the only FAQ found site-wide, and FAQPage schema could not be confirmed. Not yet extended per last week's recommendation.
- Fail
HowTo schema / step content
Still no step-by-step "how it works" formatted content or HowTo schema found.
- Warning
Question-phrased headings
Only the Pricing FAQ uses natural question phrasing; solution pages still use statement headlines instead.
Voice search readiness
- Pass
Conversational language
Copy is professional but direct and plain-spoken, which reads reasonably well for voice/conversational queries.
- Warning
Long-tail question coverage
Without a blog or FAQ hub, long-tail industry-specific questions still aren't directly targeted, even though the underlying content exists in prose form.
- Warning
Local / NAP signals
NAP is present on the Imprint page but still not reinforced with LocalBusiness schema or a dedicated locations/contact page.
Eight remaining fixes, scored on effort vs. impact, plus a tabulated priority list. The manufacturing-link item below has been downgraded from Critical to Low following owner-verified browser testing — it is now an orphan-URL cleanup item, not a live broken link.
Priority actions scored on effort vs. impact
| Priority | Issue | Dimension | Effort | Impact |
|---|---|---|---|---|
| Low | 301-redirect or clean up orphan /solutions/manufacturing URL (removed 5 Jul, still 404s directly) | SEO | Low | Low |
| High | Add social profile links to footer | GEO | Low | Medium |
| High | Verify Organization/Product/FAQPage JSON-LD schema | GEO/AEO | Medium | High |
| High | Build a blog/resources section for long-tail content | AEO/GEO | High | High |
| Medium | Rewrite homepage title tag with a primary keyword | SEO | Low | Medium |
| Medium | Expand the Pricing-page FAQ pattern to other pages | AEO | Medium | Medium |
| Medium | Add alt text to in-body images | SEO | Low | Low |
| Quick Win | Add client testimonials or press mentions | GEO | Low | Medium |
| Quick Win | Add visible publish/update dates | SEO | Low | Low |
Clean up the orphan /solutions/manufacturing URL
Manufacturing was intentionally removed from the site on 5 Jul 2026 (commit 79b34b5) and no page links to it anymore, so this is no longer a live navigation defect. The URL still returns a custom 404 if reached via an old bookmark, external backlink, or stale search index. A 301 redirect to /solutions or the homepage, plus removing any lingering Search Console references, is a low-effort cleanup — not urgent.
Extend the Pricing FAQ + comparison-table pattern sitewide
The Pricing page already has genuinely good AEO assets: a question-phrased FAQ and a full plan comparison table. Replicating that pattern on About and each Solution page would meaningfully lift AEO readiness without new research.
Add social profile links to the footer
No LinkedIn, X/Twitter, or other social profile links were found anywhere on the site. Adding them strengthens the brand entity graph AI search engines use to cross-reference a company.
“GEO and AEO are emerging disciplines: this site's factual density and named-author content already give it a head start most competitors won't have. The open items are mostly small, low-effort fixes rather than structural problems.
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