Lunnoa Automate — SEO / GEO / AEO Audit
lunnoa.com combines a strong content foundation with several fixable technical gaps. Named founders with credible finance-industry backgrounds, specific ROI statistics on every industry use case, and a detailed AI-transparency disclosure via the Swiss Made Software +AI certification give the site unusually strong GEO signal for its age. The most urgent issues are technical — robots.txt and sitemap.xml both returned empty across two domain variants tested, and a "Manufacturing" solution link 404s from the footer on multiple pages. The single biggest opportunity is answer-engine readiness: the FAQ and comparison-table pattern already proven on the Pricing page should be extended sitewide.
Combined SEO / GEO / AEO score
Full-site audit crawl of lunnoa.com — 13 pages reviewed
Overall SEO health
- SEO70
robots.txt/sitemap unverified; broken footer link
- GEO80
Excellent E-E-A-T; missing social entity links
- AEO60
FAQ pattern proven on Pricing only
All 13 URLs fetched during this crawl, including the two technical files that returned unexpectedly empty.
| URL | Page Type | Notes |
|---|---|---|
| https://lunnoa.com/ | Homepage | Rich content, motion assets, use-case carousel, partner logos |
| https://lunnoa.com/about | About / Team | Named founders + team, company timeline, strong E-E-A-T |
| https://lunnoa.com/pricing | Pricing | Detailed tiers, comparison table, FAQ section (good AEO candidate) |
| https://lunnoa.com/solutions/private-equity | Solution (industry) | 4 detailed use cases with ROI stats |
| https://lunnoa.com/solutions/banking | Solution (industry) | 4 detailed use cases with ROI stats |
| https://lunnoa.com/solutions/real-estate | Solution (industry) | 3 detailed use cases with ROI stats |
| https://lunnoa.com/solutions/insurance | Solution (industry) | 3 detailed use cases with ROI stats |
| https://lunnoa.com/solutions/manufacturing | Solution (industry) | BROKEN — linked in footer nav but returns no content (404) |
| https://lunnoa.com/book-a-call | Contact / Booking | Functional booking flow, mailto fallback |
| https://lunnoa.com/swiss-made | Trust / Certification | Detailed AI transparency disclosure — strong GEO trust signal |
| https://lunnoa.com/imprint | Legal | NAP data present: address, phone, email, register no. |
| https://lunnoa.com/robots.txt | Technical | Returned empty — could not confirm crawl directives |
| https://lunnoa.com/sitemap.xml | Technical | Returned empty — could not confirm sitemap exists |
Technical, content, and structured-data signals across every page crawled.
Technical on-page
- Warning
Title tags
Homepage title is just "Lunnoa Automate" — no primary keyword. Inner pages follow a good "Page | Lunnoa Automate" pattern.
- Pass
Meta descriptions
Present on every page audited, 150-160 chars, keyword-rich and specific.
- Pass
Heading hierarchy
Single clear H1 per page with logical H2/H3 structure beneath.
- Pass
URL structure
Clean, readable, keyword-relevant paths with no parameter bloat.
- Pass
Canonical tags
Present on every page, self-referencing with trailing slash.
- www + apex domainFail
robots.txt
Both fetch attempts returned empty content. Needs manual verification in a browser.
- Fail
sitemap.xml
Returned empty — could not confirm an XML sitemap exists.
- Pass
Mobile viewport meta
Correctly configured on every page fetched.
- Warning
Image alt text
Hero/OG images have alt text; many in-body images (partner logos, feature icons) render without it.
- Pass
Internal links
Strong cross-linking with descriptive anchor text throughout.
- Pass
Open Graph / Twitter Card
Fully configured on every page — og:title, og:description, 1200x630 og:image with alt text, twitter:card=summary_large_image.
- /solutions/manufacturingFail
Broken internal link
Linked in footer nav on About, Pricing, and all solution pages but returns no content (404).
Content quality
- Pass
Word count / depth
Solution pages carry 3-4 fully-written use cases each — well above the 500-word threshold.
- Pass
Keyword signals
Primary topics clearly and consistently established across pages.
- Warning
Content freshness
About page and Imprint show dates; most other pages carry no visible publish/update date.
- Pass
Readability
Scannable with subheadings, short paragraphs, checkmark lists, and stat callouts.
- Fail
Blog / resources content
No blog, resource hub, or article section found anywhere in navigation or the crawl.
Structured data
- Info
Schema markup (JSON-LD)
Could not be directly verified — the fetch method strips raw HTML. Recommend running Google's Rich Results Test to confirm Organization/Product schema.
GEO measures how likely AI-powered search engines like Perplexity, ChatGPT Search, and Gemini are to find, trust, and cite this site when synthesizing an answer.
GEO signal strength across five dimensions
Scored 1-5 from the full-site crawl; 5 = exemplary, 1 = missing.
E-E-A-T assessment
- Pass
Author / team information
About page names real people with photos, titles, and specific backgrounds (e.g. "Saša Kelebuda, Founder", "ex-Partners Group operators").
- Pass
About page depth
Explains founding story, product timeline by quarter, and the specific problem being solved for finance operators.
- Pass
Contact information
Full NAP present on the Imprint page: Albulastrasse 6, 8200 Schaffhausen, Switzerland, +41 76 338 35 16.
- Warning
Trust signals
Swiss Made Software +AI certification, AWS Startup Programs badge, and 7 named partner logos are present. No client testimonials or press mentions were found.
- Fail
Social / entity links
No links to LinkedIn, X/Twitter, or other social profiles were found in the footer or elsewhere.
Content for AI synthesis
- Pass
Factual density
Every use case carries specific, citable statistics (ROI %, hours saved/month, time to production) — exactly what generative engines prefer to cite.
- Pass
Clear claims up top
Each page opens with a plain-language value statement before any marketing fluff.
- Warning
Source citation
Content makes internal claims but does not cite external authoritative sources (e.g. no links to Basel III/DORA regulatory text despite naming them).
- Pass
Comprehensiveness
Solution pages are thorough per industry, covering challenge, mechanism, and outcome for each use case.
- Pass
Entity clarity
Brand name used consistently as "Lunnoa Automate" (product) and "Lunnoa GmbH" (legal entity) throughout.
Technical GEO
- Pass
HTTPS
Site is fully served over HTTPS.
- Warning
Crawlability
Pages render cleanly as server-delivered HTML with no apparent JS-only blocking. robots.txt/sitemap gap also affects AI crawlers.
- Info
Structured data depth
Unverifiable via this audit method — worth confirming Organization and FAQPage schema given how citation-ready the content already is.
AEO measures how well content is structured to win featured snippets, People Also Ask boxes, and voice search results.
Featured snippet eligibility
- Warning
Direct-answer paragraphs
The Swiss Made Software +AI page opens with a clean, quotable definition. Most other pages lead with a headline + supporting sentence rather than a snippet-ready 40-60 word answer.
- Pass
List content
Bulleted feature/benefit lists used throughout — good raw material for list snippets.
- Pass
Table content
The Pricing page has a full side-by-side plan comparison table — a strong candidate for a table-format snippet or AI Overview citation.
Structured answer formats
- Warning
FAQ content & schema
A genuine FAQ section exists on the Pricing page with question-phrased headings, but it is the only FAQ found site-wide, and FAQPage schema could not be confirmed.
- Fail
HowTo schema / step content
No step-by-step "how it works" formatted content or HowTo schema was found.
- Warning
Question-phrased headings
Only the Pricing FAQ uses natural question phrasing; solution pages use statement headlines instead.
Voice search readiness
- Pass
Conversational language
Copy is professional but direct and plain-spoken, which reads reasonably well for voice/conversational queries.
- Warning
Long-tail question coverage
Without a blog or FAQ hub, long-tail industry-specific questions aren't directly targeted, even though the underlying content exists in prose form.
- Warning
Local / NAP signals
NAP is present on the Imprint page but not reinforced with LocalBusiness schema or a dedicated locations/contact page.
Ten fixes, scored on effort vs. impact, plus a tabulated priority list with the top three expanded as concrete next steps.
Priority actions scored on effort vs. impact
| Priority | Issue | Dimension | Effort | Impact |
|---|---|---|---|---|
| Critical | Confirm/fix robots.txt and sitemap.xml | SEO | Low | High |
| Critical | Fix broken /solutions/manufacturing footer link | SEO | Low | Medium |
| High | Add social profile links to footer | GEO | Low | Medium |
| High | Verify Organization/Product/FAQPage JSON-LD schema | GEO/AEO | Medium | High |
| High | Build a blog/resources section for long-tail content | AEO/GEO | High | High |
| Medium | Rewrite homepage title tag with a primary keyword | SEO | Low | Medium |
| Medium | Expand the Pricing-page FAQ pattern to other pages | AEO | Medium | Medium |
| Medium | Add alt text to in-body images | SEO | Low | Low |
| Quick Win | Add client testimonials or press mentions | GEO | Low | Medium |
| Quick Win | Add visible publish/update dates | SEO | Low | Low |
Confirm and fix robots.txt / sitemap.xml
Both files returned empty content on two domain variants tested during this crawl. If they're genuinely missing, search engines discover and re-crawl new pages more slowly. Verify manually in a browser and publish a valid sitemap referenced from robots.txt.
Fix the broken /solutions/manufacturing footer link
This link appears in the footer across About, Pricing, and every solution page but returns no content. Either publish the page or remove the link — it wastes crawl budget and creates a dead end for visitors.
Extend the Pricing FAQ + comparison-table pattern sitewide
The Pricing page already has genuinely good AEO assets: a question-phrased FAQ and a full plan comparison table. Replicating that pattern on About and each Solution page would meaningfully lift AEO readiness without new research.
“GEO and AEO are emerging disciplines: this site's factual density and named-author content already give it a head start most competitors won't have.
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