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Lunnoa GmbH · Lunnoa Automate — SEO / GEO / AEO Audit
Section 01

Correction to the 8 Jul 2026 audit, based on live browser verification supplied by the site owner (thank you). The earlier finding that /solutions/manufacturing is a "broken footer link appearing site-wide" was wrong: Manufacturing was removed from solutions.json and footer.tsx in commit 79b34b5 ("chore: simplification") on 5 July 2026. No page on the live site links to it today — homepage, Pricing, About, and every Solutions page footer all show the same four industries (Private Equity, Banking, Real Estate, Insurance). My automated crawl on 7-8 Jul appears to have hit a stale or cached deploy that still contained the old footer. One part of the original finding does hold up: /solutions/manufacturing itself still resolves to a genuine custom 404 ("Solution not found") in a real browser — confirmed by the site owner, not just an artifact of my fetch tool's inability to render JavaScript. But since nothing currently links to it, this is an orphan URL (crawl hygiene / stale backlink risk), not a critical broken internal link. Severity is downgraded accordingly.

Combined SEO / GEO / AEO score

Full-site audit crawl of lunnoa.com — 13 pages reviewed. SEO revised up slightly after downgrading the manufacturing-link severity.

Crawled 8 Jul 2026, corrected 8 Jul 2026

Overall SEO health

  • SEO84

    Footer nav confirmed clean site-wide; /solutions/manufacturing is an orphan 404, not a live broken link

  • GEO80

    Excellent E-E-A-T; still no social entity links in footer

  • AEO60

    FAQ pattern still proven on Pricing page only, not yet extended

Section 02

All 13 URLs re-checked. The /solutions/manufacturing row below is corrected following live browser verification by the site owner.

Pages audited
URLPage TypeNotes
https://lunnoa.com/HomepageRich content, motion assets, use-case carousel, partner logos
https://lunnoa.com/aboutAbout / TeamNamed founders + team, company timeline, strong E-E-A-T
https://lunnoa.com/pricingPricingDetailed tiers, comparison table, FAQ section (good AEO candidate)
https://lunnoa.com/solutions/private-equitySolution (industry)4 detailed use cases with ROI stats
https://lunnoa.com/solutions/bankingSolution (industry)4 detailed use cases with ROI stats
https://lunnoa.com/solutions/real-estateSolution (industry)3 detailed use cases with ROI stats
https://lunnoa.com/solutions/insuranceSolution (industry)3 detailed use cases with ROI stats
https://lunnoa.com/solutions/manufacturingOrphan URL (removed solution)CORRECTED: intentionally removed from solutions.json and footer.tsx on 5 Jul 2026 (commit 79b34b5). No longer linked from any page. URL itself still 404s in-browser if reached directly — orphan page, not a live navigation defect.
https://lunnoa.com/book-a-callContact / BookingFunctional booking flow, mailto fallback
https://lunnoa.com/swiss-madeTrust / CertificationDetailed AI transparency disclosure — strong GEO trust signal
https://lunnoa.com/imprintLegalNAP data present: address, phone, email, register no.
https://lunnoa.com/robots.txtTechnicalPresent per prior manual confirmation; not independently re-verifiable by this crawl tool
https://lunnoa.com/sitemap.xmlTechnicalPresent per prior manual confirmation; no /solutions/manufacturing entry found in the live sitemap
Section 03

Technical, content, and structured-data signals. The internal-link finding below is corrected following live browser verification by the site owner.

Technical on-page

3 warning9 pass

  • Title tags

    Homepage title is still just "Lunnoa Automate" — no primary keyword. Inner pages follow a good "Page | Lunnoa Automate" pattern. Not yet fixed.

    Warning

  • Meta descriptions

    Present on every page audited, 150-160 chars, keyword-rich and specific.

    Pass

  • Heading hierarchy

    Single clear H1 per page with logical H2/H3 structure beneath.

    Pass

  • URL structure

    Clean, readable, keyword-relevant paths with no parameter bloat.

    Pass

  • Canonical tags

    Present on every page, self-referencing with trailing slash.

    Pass

  • robots.txt

    Confirmed present at lunnoa.com/robots.txt; this automated crawl tool cannot render non-HTML content directly.

    Pass

  • sitemap.xml

    Confirmed present at lunnoa.com/sitemap.xml. Owner-verified: contains no /solutions/manufacturing entry.

    Pass

  • Mobile viewport meta

    Correctly configured on every page fetched.

    Pass

  • Image alt text

    Hero/OG images have alt text; many in-body images (partner logos, feature icons) still render without it.

    Warning

  • Internal links

    Strong cross-linking with descriptive anchor text throughout. Footer nav confirmed clean and consistent across homepage, Pricing, About, and Solutions pages.

    Pass

  • Open Graph / Twitter Card

    Fully configured on every page — og:title, og:description, 1200x630 og:image with alt text, twitter:card=summary_large_image.

    Pass

  • Orphan URL

    CORRECTED: this is not a live broken internal link. Manufacturing was intentionally removed from solutions.json and footer.tsx on 5 Jul 2026 (commit 79b34b5); no page currently links here. The URL itself still returns a genuine custom 404 ("Solution not found") if reached directly via an old bookmark, external backlink, or stale sitemap/index entry — worth a 301 redirect or Search Console cleanup, but this is crawl hygiene, not a site-navigation defect.

    /solutions/manufacturingWarning

Content quality

1 fail1 warning3 pass

  • Word count / depth

    Solution pages carry 3-4 fully-written use cases each — well above the 500-word threshold.

    Pass

  • Keyword signals

    Primary topics clearly and consistently established across pages.

    Pass

  • Content freshness

    About page and Imprint show dates; most other pages carry no visible publish/update date.

    Warning

  • Readability

    Scannable with subheadings, short paragraphs, checkmark lists, and stat callouts.

    Pass

  • Blog / resources content

    Still no blog, resource hub, or article section found anywhere in navigation or the crawl.

    Fail

Structured data

  • Schema markup (JSON-LD)

    Still not directly verifiable via this crawl method. Recommend running Google's Rich Results Test to confirm Organization/Product schema.

    Info
Section 04

GEO measures how likely AI-powered search engines like Perplexity, ChatGPT Search, and Gemini are to find, trust, and cite this site when synthesizing an answer.

GEO signal strength across five dimensions

Scored 1-5 from the full-site crawl; 5 = exemplary, 1 = missing. Unchanged from last week.

E-E-A-T assessment

1 fail1 warning3 pass

  • Author / team information

    About page names real people with photos, titles, and specific backgrounds (e.g. "Saša Kelebuda, Founder", "ex-Partners Group operators").

    Pass

  • About page depth

    Explains founding story, product timeline by quarter, and the specific problem being solved for finance operators.

    Pass

  • Contact information

    Full NAP present on the Imprint page: Albulastrasse 6, 8200 Schaffhausen, Switzerland, +41 76 338 35 16.

    Pass

  • Trust signals

    Swiss Made Software +AI certification, AWS Startup Programs badge, and 7 named partner logos are present. Still no client testimonials or press mentions found.

    Warning

  • Social / entity links

    Still no links to LinkedIn, X/Twitter, or other social profiles anywhere in the footer or elsewhere — unresolved from last week.

    Fail

Content for AI synthesis

1 warning4 pass

  • Factual density

    Every use case still carries specific, citable statistics (ROI %, hours saved/month, time to production) — exactly what generative engines prefer to cite.

    Pass

  • Clear claims up top

    Each page opens with a plain-language value statement before any marketing fluff.

    Pass

  • Source citation

    Content makes internal claims but still does not cite external authoritative sources (e.g. no links to Basel III/DORA regulatory text despite naming them).

    Warning

  • Comprehensiveness

    Solution pages remain thorough per industry, covering challenge, mechanism, and outcome for each use case.

    Pass

  • Entity clarity

    Brand name used consistently as "Lunnoa Automate" (product) and "Lunnoa GmbH" (legal entity) throughout.

    Pass

Technical GEO

2 pass

  • HTTPS

    Site is fully served over HTTPS.

    Pass

  • Crawlability

    Pages render cleanly as server-delivered HTML with no apparent JS-only blocking; robots.txt/sitemap.xml both confirmed present per last week's manual check.

    Pass

  • Structured data depth

    Still unverifiable via this audit method — worth confirming Organization and FAQPage schema given how citation-ready the content already is.

    Info
Section 05

AEO measures how well content is structured to win featured snippets, People Also Ask boxes, and voice search results.

Featured snippet eligibility

1 warning2 pass

  • Direct-answer paragraphs

    The Swiss Made Software +AI page opens with a clean, quotable definition. Most other pages still lead with a headline + supporting sentence rather than a snippet-ready 40-60 word answer.

    Warning

  • List content

    Bulleted feature/benefit lists used throughout — good raw material for list snippets.

    Pass

  • Table content

    The Pricing page has a full side-by-side plan comparison table — a strong candidate for a table-format snippet or AI Overview citation.

    Pass

Structured answer formats

1 fail2 warning

  • FAQ content & schema

    A genuine FAQ section still exists on the Pricing page with question-phrased headings, but it remains the only FAQ found site-wide, and FAQPage schema could not be confirmed. Not yet extended per last week's recommendation.

    Warning

  • HowTo schema / step content

    Still no step-by-step "how it works" formatted content or HowTo schema found.

    Fail

  • Question-phrased headings

    Only the Pricing FAQ uses natural question phrasing; solution pages still use statement headlines instead.

    Warning

Voice search readiness

2 warning1 pass

  • Conversational language

    Copy is professional but direct and plain-spoken, which reads reasonably well for voice/conversational queries.

    Pass

  • Long-tail question coverage

    Without a blog or FAQ hub, long-tail industry-specific questions still aren't directly targeted, even though the underlying content exists in prose form.

    Warning

  • Local / NAP signals

    NAP is present on the Imprint page but still not reinforced with LocalBusiness schema or a dedicated locations/contact page.

    Warning
Section 06

Eight remaining fixes, scored on effort vs. impact, plus a tabulated priority list. The manufacturing-link item below has been downgraded from Critical to Low following owner-verified browser testing — it is now an orphan-URL cleanup item, not a live broken link.

Priority actions scored on effort vs. impact

SEOGEOGEO/AEOAEO/GEOAEO
Same items, tabulated with explicit priority
PriorityIssueDimensionEffortImpact
Low301-redirect or clean up orphan /solutions/manufacturing URL (removed 5 Jul, still 404s directly)SEOLowLow
HighAdd social profile links to footerGEOLowMedium
HighVerify Organization/Product/FAQPage JSON-LD schemaGEO/AEOMediumHigh
HighBuild a blog/resources section for long-tail contentAEO/GEOHighHigh
MediumRewrite homepage title tag with a primary keywordSEOLowMedium
MediumExpand the Pricing-page FAQ pattern to other pagesAEOMediumMedium
MediumAdd alt text to in-body imagesSEOLowLow
Quick WinAdd client testimonials or press mentionsGEOLowMedium
Quick WinAdd visible publish/update datesSEOLowLow
RecommendationLaterEffort: SOwner: Web / DevOps

Clean up the orphan /solutions/manufacturing URL

Manufacturing was intentionally removed from the site on 5 Jul 2026 (commit 79b34b5) and no page links to it anymore, so this is no longer a live navigation defect. The URL still returns a custom 404 if reached via an old bookmark, external backlink, or stale search index. A 301 redirect to /solutions or the homepage, plus removing any lingering Search Console references, is a low-effort cleanup — not urgent.

RecommendationDo nextEffort: MOwner: Marketing

Extend the Pricing FAQ + comparison-table pattern sitewide

The Pricing page already has genuinely good AEO assets: a question-phrased FAQ and a full plan comparison table. Replicating that pattern on About and each Solution page would meaningfully lift AEO readiness without new research.

RecommendationDo nextEffort: SOwner: Marketing

Add social profile links to the footer

No LinkedIn, X/Twitter, or other social profile links were found anywhere on the site. Adding them strengthens the brand entity graph AI search engines use to cross-reference a company.

Section 07
“

GEO and AEO are emerging disciplines: this site's factual density and named-author content already give it a head start most competitors won't have. The open items are mostly small, low-effort fixes rather than structural problems.

”
SEO / GEO / AEO Audit Skill