lunnoa.com combines a strong content foundation with several fixable technical gaps. Named founders with credible finance-industry backgrounds, specific ROI statistics on every industry use case, and a detailed AI-transparency disclosure via the Swiss Made Software +AI certification give the site unusually strong GEO signal for its age. The most urgent issues are technical — robots.txt and sitemap.xml both returned empty across two domain variants tested, and a "Manufacturing" solution link 404s from the footer on multiple pages. The single biggest opportunity is answer-engine readiness: the FAQ and comparison-table pattern already proven on the Pricing page should be extended sitewide.
Full-site audit crawl of lunnoa.com — 13 pages reviewed
Overall SEO health
robots.txt/sitemap unverified; broken footer link
Excellent E-E-A-T; missing social entity links
FAQ pattern proven on Pricing only
All 13 URLs fetched during this crawl, including the two technical files that returned unexpectedly empty.
| URL | Page Type | Notes |
|---|---|---|
| https://lunnoa.com/ | Homepage | Rich content, motion assets, use-case carousel, partner logos |
| https://lunnoa.com/about | About / Team | Named founders + team, company timeline, strong E-E-A-T |
| https://lunnoa.com/pricing | Pricing | Detailed tiers, comparison table, FAQ section (good AEO candidate) |
| https://lunnoa.com/solutions/private-equity | Solution (industry) | 4 detailed use cases with ROI stats |
| https://lunnoa.com/solutions/banking | Solution (industry) | 4 detailed use cases with ROI stats |
| https://lunnoa.com/solutions/real-estate | Solution (industry) | 3 detailed use cases with ROI stats |
| https://lunnoa.com/solutions/insurance | Solution (industry) | 3 detailed use cases with ROI stats |
| https://lunnoa.com/solutions/manufacturing | Solution (industry) | BROKEN — linked in footer nav but returns no content (404) |
| https://lunnoa.com/book-a-call | Contact / Booking | Functional booking flow, mailto fallback |
| https://lunnoa.com/swiss-made | Trust / Certification | Detailed AI transparency disclosure — strong GEO trust signal |
| https://lunnoa.com/imprint | Legal | NAP data present: address, phone, email, register no. |
| https://lunnoa.com/robots.txt | Technical | Returned empty — could not confirm crawl directives |
| https://lunnoa.com/sitemap.xml | Technical | Returned empty — could not confirm sitemap exists |
Technical, content, and structured-data signals across every page crawled.
Title tags
Homepage title is just "Lunnoa Automate" — no primary keyword. Inner pages follow a good "Page | Lunnoa Automate" pattern.
Meta descriptions
Present on every page audited, 150-160 chars, keyword-rich and specific.
Heading hierarchy
Single clear H1 per page with logical H2/H3 structure beneath.
URL structure
Clean, readable, keyword-relevant paths with no parameter bloat.
Canonical tags
Present on every page, self-referencing with trailing slash.
robots.txt
Both fetch attempts returned empty content. Needs manual verification in a browser.
sitemap.xml
Returned empty — could not confirm an XML sitemap exists.
Mobile viewport meta
Correctly configured on every page fetched.
Image alt text
Hero/OG images have alt text; many in-body images (partner logos, feature icons) render without it.
Internal links
Strong cross-linking with descriptive anchor text throughout.
Open Graph / Twitter Card
Fully configured on every page — og:title, og:description, 1200x630 og:image with alt text, twitter:card=summary_large_image.
Broken internal link
Linked in footer nav on About, Pricing, and all solution pages but returns no content (404).
Word count / depth
Solution pages carry 3-4 fully-written use cases each — well above the 500-word threshold.
Keyword signals
Primary topics clearly and consistently established across pages.
Content freshness
About page and Imprint show dates; most other pages carry no visible publish/update date.
Readability
Scannable with subheadings, short paragraphs, checkmark lists, and stat callouts.
Blog / resources content
No blog, resource hub, or article section found anywhere in navigation or the crawl.
Schema markup (JSON-LD)
Could not be directly verified — the fetch method strips raw HTML. Recommend running Google's Rich Results Test to confirm Organization/Product schema.
GEO measures how likely AI-powered search engines like Perplexity, ChatGPT Search, and Gemini are to find, trust, and cite this site when synthesizing an answer.
Scored 1-5 from the full-site crawl; 5 = exemplary, 1 = missing.
Author / team information
About page names real people with photos, titles, and specific backgrounds (e.g. "Saša Kelebuda, Founder", "ex-Partners Group operators").
About page depth
Explains founding story, product timeline by quarter, and the specific problem being solved for finance operators.
Contact information
Full NAP present on the Imprint page: Albulastrasse 6, 8200 Schaffhausen, Switzerland, +41 76 338 35 16.
Trust signals
Swiss Made Software +AI certification, AWS Startup Programs badge, and 7 named partner logos are present. No client testimonials or press mentions were found.
Social / entity links
No links to LinkedIn, X/Twitter, or other social profiles were found in the footer or elsewhere.
Factual density
Every use case carries specific, citable statistics (ROI %, hours saved/month, time to production) — exactly what generative engines prefer to cite.
Clear claims up top
Each page opens with a plain-language value statement before any marketing fluff.
Source citation
Content makes internal claims but does not cite external authoritative sources (e.g. no links to Basel III/DORA regulatory text despite naming them).
Comprehensiveness
Solution pages are thorough per industry, covering challenge, mechanism, and outcome for each use case.
Entity clarity
Brand name used consistently as "Lunnoa Automate" (product) and "Lunnoa GmbH" (legal entity) throughout.
HTTPS
Site is fully served over HTTPS.
Crawlability
Pages render cleanly as server-delivered HTML with no apparent JS-only blocking. robots.txt/sitemap gap also affects AI crawlers.
Structured data depth
Unverifiable via this audit method — worth confirming Organization and FAQPage schema given how citation-ready the content already is.
AEO measures how well content is structured to win featured snippets, People Also Ask boxes, and voice search results.
Direct-answer paragraphs
The Swiss Made Software +AI page opens with a clean, quotable definition. Most other pages lead with a headline + supporting sentence rather than a snippet-ready 40-60 word answer.
List content
Bulleted feature/benefit lists used throughout — good raw material for list snippets.
Table content
The Pricing page has a full side-by-side plan comparison table — a strong candidate for a table-format snippet or AI Overview citation.
FAQ content & schema
A genuine FAQ section exists on the Pricing page with question-phrased headings, but it is the only FAQ found site-wide, and FAQPage schema could not be confirmed.
HowTo schema / step content
No step-by-step "how it works" formatted content or HowTo schema was found.
Question-phrased headings
Only the Pricing FAQ uses natural question phrasing; solution pages use statement headlines instead.
Conversational language
Copy is professional but direct and plain-spoken, which reads reasonably well for voice/conversational queries.
Long-tail question coverage
Without a blog or FAQ hub, long-tail industry-specific questions aren't directly targeted, even though the underlying content exists in prose form.
Local / NAP signals
NAP is present on the Imprint page but not reinforced with LocalBusiness schema or a dedicated locations/contact page.
Ten fixes, scored on effort vs. impact, plus a tabulated priority list with the top three expanded as concrete next steps.
| Priority | Issue | Dimension | Effort | Impact |
|---|---|---|---|---|
| Critical | Confirm/fix robots.txt and sitemap.xml | SEO | Low | High |
| Critical | Fix broken /solutions/manufacturing footer link | SEO | Low | Medium |
| High | Add social profile links to footer | GEO | Low | Medium |
| High | Verify Organization/Product/FAQPage JSON-LD schema | GEO/AEO | Medium | High |
| High | Build a blog/resources section for long-tail content | AEO/GEO | High | High |
| Medium | Rewrite homepage title tag with a primary keyword | SEO | Low | Medium |
| Medium | Expand the Pricing-page FAQ pattern to other pages | AEO | Medium | Medium |
| Medium | Add alt text to in-body images | SEO | Low | Low |
| Quick Win | Add client testimonials or press mentions | GEO | Low | Medium |
| Quick Win | Add visible publish/update dates | SEO | Low | Low |
Both files returned empty content on two domain variants tested during this crawl. If they're genuinely missing, search engines discover and re-crawl new pages more slowly. Verify manually in a browser and publish a valid sitemap referenced from robots.txt.
This link appears in the footer across About, Pricing, and every solution page but returns no content. Either publish the page or remove the link — it wastes crawl budget and creates a dead end for visitors.
The Pricing page already has genuinely good AEO assets: a question-phrased FAQ and a full plan comparison table. Replicating that pattern on About and each Solution page would meaningfully lift AEO readiness without new research.
“GEO and AEO are emerging disciplines: this site's factual density and named-author content already give it a head start most competitors won't have.
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