Ten fixes, scored on effort vs. impact, plus a tabulated priority list with the top three expanded as concrete next steps.
| Priority | Issue | Dimension | Effort | Impact |
|---|---|---|---|---|
| Critical | Confirm/fix robots.txt and sitemap.xml | SEO | Low | High |
| Critical | Fix broken /solutions/manufacturing footer link | SEO | Low | Medium |
| High | Add social profile links to footer | GEO | Low | Medium |
| High | Verify Organization/Product/FAQPage JSON-LD schema | GEO/AEO | Medium | High |
| High | Build a blog/resources section for long-tail content | AEO/GEO | High | High |
| Medium | Rewrite homepage title tag with a primary keyword | SEO | Low | Medium |
| Medium | Expand the Pricing-page FAQ pattern to other pages | AEO | Medium | Medium |
| Medium | Add alt text to in-body images | SEO | Low | Low |
| Quick Win | Add client testimonials or press mentions | GEO | Low | Medium |
| Quick Win | Add visible publish/update dates | SEO | Low | Low |
Both files returned empty content on two domain variants tested during this crawl. If they're genuinely missing, search engines discover and re-crawl new pages more slowly. Verify manually in a browser and publish a valid sitemap referenced from robots.txt.
This link appears in the footer across About, Pricing, and every solution page but returns no content. Either publish the page or remove the link — it wastes crawl budget and creates a dead end for visitors.
The Pricing page already has genuinely good AEO assets: a question-phrased FAQ and a full plan comparison table. Replicating that pattern on About and each Solution page would meaningfully lift AEO readiness without new research.